You only have 30 seconds to make what you offer and why he should buy it from you clear to the prospective customer.

Prospective customers do not stay on your homepage for longer than 30 seconds.
Prospective customers stay on the inside pages approximately 60 seconds. More …

Approximately 80% of prospective customers have no knowledge of your offerings below the «viewport».

Only 23% of users scroll further down the homepage. More …

Prospective customers on your website want answers to their search queries and thus solutions to their problems. Expensive technical gimmicks and graphic animation may look nice, however they rarely bring in new customers and do not increase sales.

Functional web design means customer benefits. More …